Logo Beginnings by Jens Mller

Logo Beginnings by Jens Mller

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Summary

Many iconic brands—like Rolex, BMW, Louis Vuitton, and the New York Yankees—use logos designed over 100 years ago. Tracing the origins of the trademark and gathering more than 3,000 logos from the mid-1800s up to 1980, design expert Jens Müller’s exhaustive anthology is a must for anyone fascinated by the evolution of modern corporate identities.

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Logo Beginnings by Jens Mller

Many iconic brandslike Rolex, BMW, Louis Vuitton, and the New York Yankeesuse logos designed over 100 years ago. Tracing the origins of the trademark and gathering more than 3,000 logos from the mid-1800s up to 1980, design expert Jens Mullers exhaustive anthology is a must for anyone fascinated by the evolution of modern corporate identities.
“A good logo is one you can draw from memory in the sand with your big toe” * Kurt Weidemann *
Jens Müller was born in Koblenz, Germany, in 1982 and studied graphic design. Recipient of numerous national and international design awards, he is a partner of Vista design studio in Düsseldorf and professor of corporate design at the Dortmund University of Applied Sciences and Arts.
SKU Unavailable
ISBN 13 9783754401378
ISBN 10 3754401378
Title Logo Beginnings
Author Jens Mller
Series 45th Edition
Condition Unavailable
Binding Type Hardback
Publisher Taschen GmbH
Year published 2025-07-17
Number of pages 512
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.