Logo by Michael Evamy
The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us. Michael Bierut of Pentagram Design The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour. By sorting a vast, international array of current logotypes - ranging from those of small, design-led businesses to global brands - in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.Michael Evamy is a design journalist, author, and copywriter who works on branding and identity initiatives for big design firms. His earlier novels include Logo and Insight, which he co-wrote with Lucienne Roberts.
| SKU | Unavailable |
| ISBN 13 | 9781780671802 |
| ISBN 10 | 1780671806 |
| Title | Logo |
| Author | Michael Evamy |
| Series | Pocket Editions |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Laurence King Publishing |
| Year published | 2015-02-02 |
| Number of pages | 352 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |