LOGO Creed: The Mystery, Magic, and Method Behind Designing Great Logos by Bill Gardner

LOGO Creed: The Mystery, Magic, and Method Behind Designing Great Logos by Bill Gardner

Written by the founder of LogoLounge.com, this comprehensive handbook speaks to the magic of design and provides a glimpse into the designer's creed. Logo Creed puts designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs. Designers including David Airey, Bill Gardner, Von Gitschka, Paul Howalt, Jerry Kuyper, Brian Miller, Miles Newlyn, Sherwin Schwartzrock, Felix Sockwell, plus many more share their sketches, brainstorms, false starts and most successful techniques. Logo Creed shows you how to navigate the discovery process from research, reading the air for clues, and making the best use of budgets, to knowing what sort of mark to create. From there, you will move into development, where you will learn how to identify the most potent ideas, brainstorm effectively by yourself or with others, recognize the components of great logos, and understand how to distill ideas down to the very best solution. Finally, you will move into the delivery process, where you will learn to build brand DNA, craft presentations for specific situations and clients, tell the brand story, and keep your designs vital and alive even after they leave your hands. This book is highly beneficial for students, self-taught designers, and those who never stop learning.

Bill Gardner is an Assistant Professor in the Department of Integrated Science and Technology at Marshall University, where he teaches information security and fundamental technology courses. He also works for BlackRock Consulting as President and Principal Security Consultant. Bill is also the Appalachian Institute of Digital Evidence's Vice President and Information Security Chair. AIDE is a non-profit organization that does research and offers training to digital evidence specialists such as lawyers, judges, law enforcement officers, and private-sector information security professionals. Bill co-founded the Hack3rCon convention and 304blogs before joining the Marshall faculty, and he continues to serve as Vice President of 304Geeks. Bill is also a founder member of the Security Awareness Training Framework, which will be the book's primary target audience.

SKU	Unavailable
ISBN 13	9781543909586
ISBN 10	1543909582
Title	LOGO Creed: The Mystery, Magic, and Method Behind Designing Great Logos
Author	Bill Gardner
Condition	Unavailable
Binding Type	Paperback
Publisher	Indicia Press
Year published	2017-09-10
Number of pages	220
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.