Loose Leaf for Advertising and Promotion by George E Belch

Loose Leaf for Advertising and Promotion by George E Belch

Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer.  Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples

-Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout

-Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.

-New in Connect! Advertising Mini Sims, New Case Analysis and Live Action Videos, and the New Advertising Video Library

SKU	Unavailable
ISBN 13	9781264075065
ISBN 10	1264075065
Title	Loose Leaf for Advertising and Promotion
Author	Michael Belch
Condition	Unavailable
Publisher	Mcgraw-Hill
Year published	2020-02-04
Number of pages	848
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.