Loose Leaf for Marketing
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Loose Leaf for Marketing by Roger Kerin
Kerin/Hartley's Marketing 14th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests. Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make this 14th edition of Marketing the best choice for instructors seeking a rigorous, comprehensive program with balanced coverage of traditional and contemporary concepts.| SKU | Unavailable |
| ISBN 13 | 9781260157727 |
| ISBN 10 | 1260157725 |
| Title | Loose Leaf for Marketing |
| Author | Steven Hartley |
| Condition | Unavailable |
| Publisher | Mcgraw-Hill Education |
| Year published | 2018-02-12 |
| Number of pages | 784 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |