Looseleaf for Marketing: The Core by Roger Kerin

Looseleaf for Marketing: The Core by Roger Kerin

Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors' commitment to engagement, leadership, and innovation: Engagement in class-tested, active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people, cases and companies throughout. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite. Leadership in leading, current content and conversational writing style, with new emphasis on marketing metrics and data-driven decision-making, with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect(R), a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

SKU	Unavailable
ISBN 13	9781260088861
ISBN 10	1260088863
Title	Looseleaf for Marketing: The Core
Author	Steven Hartley
Condition	Unavailable
Publisher	Mcgraw-Hill Education
Year published	2019-01-29
Number of pages	624
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.