Lovemarks by Kevin Roberts
Kevin Roberts passionately believes that love is the way forward for business. Here he recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to Lovemarks. His argument is that brands, numbed by the assault of commodification and customer indifference, have run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers. To this end, Roberts advocates infusing brands with the fundamental Lovemark elements: Mystery, Sensuality, and Intimacy.
Kevin Roberts is a recovering video game addict who runs support groups to help others struggling with cyber addiction get their lives back on track. He is a nationally recognized expert on video gaming addiction and a regular conference speaker. Roberts has a background in education and is the developer of a sixteen-module curriculum designed to give those with attention deficit/hyperactivity disorder (ADHD), often a driving factor of video game and internet addiction, the skills they need to succeed. Cyber Junkie is his first book.
| SKU | Unavailable |
| ISBN 13 | 9781576872048 |
| ISBN 10 | 1576872041 |
| Title | Lovemarks |
| Author | Kevin Roberts |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | powerHouse Books,U.S. |
| Year published | 2004-04-01 |
| Number of pages | 215 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |