The Lovemarks Effect by Kevin Roberts

Name: The Lovemarks Effect
Brand: WoB
SKU: 9781576872673
Price: 11.69 USD
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The Lovemarks Effect by Kevin Roberts

This second book by Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, is a follow-up to his bestselling blockbuster, Lovemarks. His first book dropped 'the L word' into the world of ideas, marketing and communication. The effect was electric. Responses ranged from the emotionally inspired to the intellectually inflamed. Shapes in my Heart offers ideas and stories about Lovemarks in action. Roberts' personally engaging and provocative spirit permeates the book as he follows Lovemarks into the hearts of consumers and shoppers.

SKU	Unavailable
ISBN 13	9781576872673
ISBN 10	157687267X
Title	The Lovemarks Effect
Author	Kevin Roberts
Condition	Unavailable
Binding Type	Hardback
Publisher	powerHouse Books,U.S.
Year published	2007-03-08
Number of pages	272
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable