Loveworks by Kevin Roberts
In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands (Powerhouse Books). It was admired as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers and consumers. This follow-up adds to Lovemarks in an essential way by providing real world business examples and outlines the roadmaps followed by several famous brands to achieve Lovemark status.
Brian Sheehan is Associate Professor of Advertising in the S. I. Newhouse School at Syracuse University, New York. He has more than 25 years of professional experience with advertising agency Saatchi & Saatchi and currently acts as a consultant, managing their Toyota Worldwide Executive Board (TWEB). Brian is also an advisory board member of Fuhu, a China-US based internet-software company.
| SKU | Unavailable |
| ISBN 13 | 9781576876404 |
| ISBN 10 | 1576876403 |
| Title | Loveworks |
| Author | Kevin Roberts |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | powerHouse Books,U.S. |
| Year published | 2013-06-18 |
| Number of pages | 194 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |