Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification by Rajat Paharia
The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.Rajat Paharia created the gamification industry in 2007 as the founder and Chief Product Officer at Bunchball, which has been recognized as an industry leader and innovator by Fast Company, TechCrunch, MSNBC, Forbes, and many others. Prior to Bunchball, Rajat worked at the intersection of technology, design, and user experience at world-renowned design firm IDEO.
| SKU | Unavailable |
| ISBN 13 | 9780071813372 |
| ISBN 10 | 0071813373 |
| Title | Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification |
| Author | Rajat Paharia |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2013-07-16 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |