Luminous Mind by Kalu Rinpoche

Luminous Mind by Kalu Rinpoche

Using skill building exercises framed around rhetorical and communication theory, Public Relations Writing: A Rhetorical Approach　prepares students to be critical and thoughtful producers of organizational and public messages in a rapidly transforming field.

The practice of public relations has become increasingly complex. Students need more than technical skills to succeed; they need critical thinking, rhetorical and communication skills to adapt to sophisticated technological and diverse environments. This text shows students that successful communication through any platform, from blogs to brochures, requires compelling prose and the ability to use language effectively.

Incorporating chapters that focus both on ideas and communication principles, as well as practical knowledge of an assortment of writing contexts, Public Relations Writing: A Rhetorical Approach　prepares students for the dynamic field of public relations.

Kyabje Kalu Rinpoche (1904-89) was widely acclaimed as one of the greatest living examplars of the Tibetan Buddhist tradition of meditative contemplation. A leader of the Shangpa Kagyu school of Tibetan Buddhism, Kalu Rinpoche traveled extensively throughout Tibet, Bhutan, India, and the West, instructing countless disciples in the esoteric traditions of Dzogchen and Mahamudra.

His Holiness the Dalai Lama is the spiritual leader of the Tibetan people, a Nobel Peace Prize recipient, and a beacon of inspiration for Buddhists and non-Buddhists alike. He has persistently reached out across religious and political lines and has engaged in dialogue with scientists in his mission to advance peace and understanding in the world. In doing so, he embodies his motto, My religion is kindness.

SKU	Unavailable
ISBN 13	9780861711185
ISBN 10	0861711181
Title	Luminous Mind
Author	Kalu Rinpoche
Condition	Unavailable
Binding Type	Paperback
Publisher	Wisdom Publications,U.S.
Year published	1993-06-09
Number of pages	352
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.