Luxury Brand Management by Michel Chevalier
A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.| SKU | Unavailable |
| ISBN 13 | 9780470823262 |
| ISBN 10 | 0470823267 |
| Title | Luxury Brand Management |
| Author | Michel Chevalier |
| Condition | Unavailable |
| Publisher | Wiley |
| Year published | 2008-04-08 |
| Number of pages | 400 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |