Luxury World by Mark Tungate
Discover the strategies behind luxury brands, including how they position themselves as truly elite products or services, who their customers are and how they retain them, and what the future holds
"He clearly illustrates that luxury transcends categories, even in areas where non-consumption activist movements shun excessive consumption and promote simple living (chapter 20)In fact, there is very little in daily life that does not have the capacity of being exposed to the draw of luxury, from food (chapter 16) and drink (chapters 14 and 15) to domestic help (chapter 19)." * Natalina Zlatevska, Assistant Professor, Bond University Australia *
"A valuable portrait of the sector at a watershed moment: Luxury isnt going out of style it just needs to change its style." * Tom Ford *
"A valuable portrait of the sector at a watershed moment: Luxury isnt going out of style it just needs to change its style." * Tom Ford *
Mark Tungate is the author of the best-selling Fashion Brands, Adland and Branded Male, all published by Kogan Page. Based in Paris, he is a journalist specializing in media, marketing and communication. He writes regularly about advertising, style and popular culture for the French media magazine Stratégies and the trends intelligence service WGSN. His work has also appeared in The Times, The Independent and The Telegraph, as well as the magazine CNN Traveller. He is a copywriter for several brands and advertising agencies and he regularly speaks at conferences around the world.
| SKU | Unavailable |
| ISBN 13 | 9780749452636 |
| ISBN 10 | 0749452633 |
| Title | Luxury World |
| Author | Mark Tungate |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Kogan Page Ltd |
| Year published | 2009-10-03 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |