Machine Learning for Business Analytics by Galit Shmueli

Machine Learning for Business Analytics by Galit Shmueli

MACHINE LEARNING FOR BUSINESS ANALYTICS Machine learning—also known as data mining or predictive analytics—is a fundamental part of data science. It is used by organizations in a wide variety of arenas to turn raw data into actionable information. Machine Learning for Business Analytics: Concepts, Techniques, and Applications with Analytic Solver® Data Mining provides a comprehensive introduction and an overview of this methodology. The fourth edition of this best-selling textbook covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, rule mining, recommendations, clustering, text mining, experimentation, time series forecasting and network analytics. Along with hands-on exercises and real-life case studies, it also discusses managerial and ethical issues for responsible use of machine learning techniques. This fourth edition of Machine Learning for Business Analytics also includes: An expanded chapter on deep learning A new chapter on experimental feedback techniques, including A/B testing, uplift modeling, and reinforcement learning A new chapter on responsible data science Updates and new material based on feedback from instructors teaching MBA, Masters in Business Analytics and related programs, undergraduate, diploma and executive courses, and from their students A full chapter devoted to relevant case studies with more than a dozen cases demonstrating applications for the machine learning techniques End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented A companion website with more than two dozen data sets, and instructor materials including exercise solutions, slides, and case solutions This textbook is an ideal resource for upper-level undergraduate and graduate level courses in data science, predictive analytics, and business analytics. It is also an excellent reference for analysts, researchers, and data science practitioners working with quantitative data in management, finance, marketing, operations management, information systems, computer science, and information technology.

Galit Shmueli, PhD, is Distinguished Professor and Institute Director at National Tsing Hua University’s Institute of Service Science. She has designed and instructed business analytics courses since 2004 at University of Maryland, Statistics.com, The Indian School of Business, and National Tsing Hua University, Taiwan.

Peter C. Bruce, is Founder of the Institute for Statistics Education at Statistics.com, and Chief Learning Officer at Elder Research, Inc.

Kuber R. Deokar, is the Data Science Team Lead at UpThink Experts, India. He is also a faculty member at Statistics.com.

Nitin R. Patel, PhD, is cofounder and lead researcher at Cytel Inc. He was also a co-founder of Tata Consultancy Services. A Fellow of the American Statistical Association, Dr. Patel has served as a visiting professor at the Massachusetts Institute of Technology and at Harvard University. He is a Fellow of the Computer Society of India and was a professor at the Indian Institute of Management, Ahmedabad, for 15 years.

SKU	Unavailable
ISBN 13	9781119829836
ISBN 10	1119829836
Title	Machine Learning for Business Analytics
Author	Galit Shmueli
Condition	Unavailable
Binding Type	Hardback
Publisher	John Wiley & Sons Inc
Year published	2023-04-27
Number of pages	624
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.