Made from Scratch by Kent Taylor
From the founder and CEO Kent Taylor, the incredible long-shot success story of Texas Roadhouse, where crazy works. In Long Shot, the late business maverick Kent Taylor tells the legendary story of Texas Roadhouse and, in the process, reveals its recipe for success: embracing unorthodox--some might say crazy--business practices. Because isn't it a little crazy for a company to do almost no advertising? Is it lunacy to give away free peanuts and rolls and keep prices low, even as costs rise, or to keep the menu basically the same since it opened? Does it fly in the face of reason to prohibit coats and ties at headquarters and to have a CEO who dressed like he was part of the landscaping crew? These business practices might be unconventional, but for Kent and Texas Roadhouse, they worked. What Kent and his Roadies cooked up is an island of misfits who are cool with being different. They're crazy about having fun, but serious about following meticulous recipes to serve up hand-cut steaks, fall-off-the-bone ribs, made-from-scratch sides, ice-cold beer, and irresistible fresh-baked bread. It's Legendary Food, Legendary Service, the Texas Roadhouse way. The year 2020 was set to be one of the best in the company's history. When Covid-19 hit, everything changed except Kent's principles. To keep paying people, Kent donated his entire 2020 salary and bonus to frontline employees. While casual dining restaurants overall saw a 60 percent drop in traffic during the pandemic, Texas Roadhouse was back in the black a few weeks after shutdown. To understand how this company became a staple of American dining and survived a once-in-a-lifetime pandemic, Kent takes a trip back in time to offer the lessons learned from his pathbreaking life, revealing how a distracted kid from Louisville, Kentucky, created anything worthwhile at all. You'll see how it was a long shot.
Taylor, Kent: - Kent Taylor is Vice President and Chief Photographer of Raging Stallion Studios. Founded by Chris Ward and J.D. Slater in 1999, Raging Stallion rapidly became one of the top players in the gay adult entertainment industry. In 2010, Raging Stallion merged with Falcon Studios. In 2014, Hot House Entertainment joined the group. Kent Taylor shaped the company's visual aesthetic from the beginning with his photography. Bruno Gmunder published three books, Magnum, To the Last Man, and Hustle with Kent Taylor's photography for Raging Stallion.
| SKU | Unavailable |
| ISBN 13 | 9781982185701 |
| ISBN 10 | 1982185708 |
| Title | Made from Scratch |
| Author | Kent Taylor |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Simon & Schuster |
| Year published | 2021-08-24 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |