Made Possible By by Patricia Martin
Each year, corporations spend roughly a half-billion dollars on cause-related marketing and event sponsorships - expenditures that continue to increase despite economic downturns. Consequently most of the existing guidance on sponsorship is written primarily for the corporate reader.
"Martin's advice is direct, succinct and illustrated with concrete examples" (Philanthropy News Digest, 7/27/2004)
Patricia Martin is founder and president of LitLamp Communications Group, a marketing firm that counsels clients who need to forge and manage high-performance alliances, including sponsorships. Martin is a popular speaker and workshop leader on topics related to sponsorship and marketing alliances.
| SKU | Unavailable |
| ISBN 13 | 9780787965020 |
| ISBN 10 | 0787965022 |
| Title | Made Possible By |
| Author | Patricia Martin |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2003-11-25 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |