Make That Grade Marketing by Margaret Linehan

Make That Grade Marketing by Margaret Linehan

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Summary

The definitive concise text for exam success! Gives students a thorough understanding of the dynamic Irish marketing environment through a wide range of marketing examples from Irish companies

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Make That Grade Marketing by Margaret Linehan

Updated and written with a clear focus on the learner Provides a complete overview of Marketing for fast, effective revision Provides quick access to key concepts and cases Presented with clearly defined learning objectives and relevant case studies Revision questions are also provided at the end of each chapter Suitable for students taking a Marketing module as part of a degree or diploma programme or students taking Marketing Institute of Ireland exams Also suitable for students taking Marketing modules at FETAC Level 6, HETAC Level 6 & 7

Dr Margaret Linehan, BBS, MBS, PhD is a senior lecturer at Cork Institute of Technology. Therese Cadogan, BA, HDip COFMRD, Dip in PR lectures at St. John's Central College of Further Education and Training, Cork.

SKU Unavailable
ISBN 13 9780717142064
ISBN 10 071714206X
Title Make That Grade Marketing
Author Margaret Linehan
Series Make That Grade
Condition Unavailable
Binding Type Paperback
Publisher Gill
Year published 2007-04-24
Number of pages 184
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.