Make That Grade Marketing by Margaret Linehan
An overview of marketing principles and concepts, updated to reflect the challenges of the global recession. New to this edition: Impact of the economic downturn on pricing New technology for marketing information and research Impact of online distribution New methods of marketing communications New case studies at the end of each chapter Presented with clearly defined learning objectives and revision questions at the end of each chapter. Written with a clear focus on the learner. SUITABLE FOR Students taking a marketing module as part of a degree or diploma programme. Students taking Marketing Institute of Ireland exams. Students taking marketing modules at FETAC Level 6.Margaret Linehan, BBS, MBS, PhD, is Head of the School of Humanities at Cork Institute of Technology.
Thérèse Cadogan, BA, HDip COFMRD, Dip in PR, lectures at St John’s Central College of Further Education and Training, Cork. She also has responsibility for the marketing of the
Margaret Linehan, BBS, MBS, PhD, is Head of the School of Humanities at Cork Institute of Technology.
Thérèse Cadogan, BA, HDip COFMRD, Dip in PR, lectures at St John’s Central College of Further Education and Training, Cork. She also has responsibility for the marketing of the college.
| SKU | Unavailable |
| ISBN 13 | 9780717149827 |
| ISBN 10 | 071714982X |
| Title | Make That Grade Marketing |
| Author | Margaret Linehan |
| Series | Make That Grade |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Gill |
| Year published | 2011-08-26 |
| Number of pages | 244 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |