Making Ads Pay by John Caples
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
During his six-decade career at the top advertising firm of BBDO, John Caples (1900-1990) pioneered the techniques of effective copy-testing. The advertising industry's most prestigious tribute, The John Caples International Award, was named in his honor.
| SKU | Unavailable |
| ISBN 13 | 9780486486017 |
| ISBN 10 | 048648601X |
| Title | Making Ads Pay |
| Author | John Caples |
| Series | Dover Books On History Political And Social Science |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Dover Publications Inc. |
| Year published | 2011-12-30 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |