The Making of Harcourt General by Bettye H Pruitt
This book traces the company's seventy-year evolution from a small family-owned company operating drive-in theaters into a multi-billion dollar corporation deriving 12 per cent of its revenues from movie theaters, 50 per cent from its ownership of the Neiman Marcus Group, and the remaining 38 per cent from the businesses of its diversified publishing subsidiary, Harcourt Brace Jovanovich (HBJ). The author focuses on two themes that have had a strong influence on the company's success. The first of these is the issue of succession and professionalization in a family firm: Harcourt General is one of the rare companies in which the founding family has both maintained a controlling interest and sustained active participation of family members in corporate management into the third generation. The second theme relates to Harcourt General's strategy of diversification by acquisition, particularly during the mergers-and-acquisitions period of the late 1980s and early 1990s, when the company struggled to expand into the three major businesses mentioned above.
Eric van Heck is a Professor at Erasmus University's Rotterdam School of Management, The Netherlands.
| SKU | Unavailable |
| ISBN 13 | 9780875845098 |
| ISBN 10 | 0875845096 |
| Title | The Making of Harcourt General |
| Author | Bettye H Pruitt |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Harvard Business Review Press |
| Year published | 1994-06-01 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |