Making Sense of Strategy by Tony Manning
Aimed at strategic planners, chief executives and mid-level to senior managers, this volume spells out the questions that need to be asked about strategy and offers 10 principles that every organization and its people should adopt. It aims to provide the tools needed to develop core business strategies and create profit.
Manning is an independent consultant on competitive strategy and change management. Previously he was Chairman and CEO of the McCann-Erickson advertising agency in South Africa and head of marketing for Coca-Cola Export Corporation in Southern and Central Africa.
| SKU | Unavailable |
| ISBN 13 | 9780814471562 |
| ISBN 10 | 0814471560 |
| Title | Making Sense of Strategy |
| Author | Tony Manning |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Amacom |
| Year published | 2002-03-06 |
| Number of pages | 108 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |