Manage For Profit, Not For Market Share
Manage For Profit, Not For Market Share
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Summary
Contends that companies can extract a profit potential of 1 - 3 per cent of revenue by pursuing a profit, rather than a market share, orientation. Based on consulting work, this book lays out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways.
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Manage For Profit, Not For Market Share by Hermann Simon
The authors contend that companies can extract a profit potential by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways.
Hermann Simon is founder and Chairman of Simon-Kucher & Partners Strategy and Marketing Consultants (SKP), in Germany. Frank F. Bilstein and Frank Luby are Partners in SKP's Boston office.
| SKU | Unavailable |
| ISBN 13 | 9781591395263 |
| ISBN 10 | 1591395267 |
| Title | Manage For Profit, Not For Market Share |
| Author | Hermann Simon |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Harvard Business Review Press |
| Year published | 2006-04-01 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |