Management Information Systems: The Technology Challenge by Nigel F Piercy

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Summary

This book, originally published in 1984, established the need for a strategic managerial response to the new technology, which relies on an understanding of the real effects of technology - on organisational structure, manageemnt style and employee relations.

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Management Information Systems: The Technology Challenge by Nigel F Piercy

This book, originally published in 1984, established the need for a strategic managerial response to the new technology, which relies on an understanding of the real effects of technology - on organisational structure, manageemnt style and employee relations. It assesses the impact of the new information technology on manufacturing systems, employment levels and types, industrial relations and finally on marketing and external relationships.

Nigel F Piercy BA, MA, PhD, DLitt, FCIM is one of the best-known business school academics in marketing and strategy in the UK. He is Professor of Marketing and Strategy at Warwick Business School. He was previously professor of strategic marketing at Cranfield School of Management, where he was
head of the marketing group. His research interests are in strategic marketing, most recently emphasizing the sales/marketing interface and the impact of strategic customers on buyer-seller relationships. Nigel has published twenty books and written around 300 articles and papers appearing in the
management literature throughout the world. Nikala Lane is Associate Professor of Marketing at Warwick Business School.
SKU Unavailable
ISBN 13 9780815354833
ISBN 10 0815354835
Title Management Information Systems: The Technology Challenge
Author Nigel F Piercy
Series Routledge Library Editions: The Economics And Business Of Technology
Condition Unavailable
Binding Type Paperback
Publisher Routledge
Year published 2020-01-28
Number of pages 336
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.