Management Lessons from Mayo Clinic: Inside One of the Worlds Most Admired Service Organizations by Leonard Berry

Management Lessons from Mayo Clinic: Inside One of the Worlds Most Admired Service Organizations by Leonard Berry

Offers an inside look at the Mayo Clinic. This work explains how "Putting the needs of the patient first" is more than just the Clinic's motto, but an operating principle that guides various management decisions. It shows how to apply that principle to expand your business' customer base and earn fierce, undivided customer loyalty.

Leonard Berry, PhD, is Distinguished Professor of Marketing, and holds the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University. He is also Professor of Humanities in Medicine, College of Medicine, Texas A&M Health Science Center. Dr. Berry is the author of several service quality bestsellers and the recipient of the 2007 American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator Award and the 2008 Paul D. Converse Award.

Kent Seltman, PhD, served as director of marketing at Mayo Clinic from 1992 through 2006. With more than 25 years of experience in healthcare marketing, Dr. Seltman writes and lectures frequently on marketing and branding. He also served as editor of Marketing Health Services, published by the American Marketing Association.

SKU	Unavailable
ISBN 13	9780071590730
ISBN 10	0071590730
Title	Management Lessons from Mayo Clinic: Inside One of the Worlds Most Admired Service Organizations
Author	Leonard Berry
Condition	Unavailable
Binding Type	Hardback
Publisher	McGraw-Hill Education - Europe
Year published	2008-06-16
Number of pages	312
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.