The Manager's Pocket Guide to Behavioral Economics by Richard Brynteson

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The Manager's Pocket Guide to Behavioral Economics by Richard Brynteson

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The Manager's Pocket Guide to Behavioral Economics by Richard Brynteson

Why do gamblers continue to gamble when they know they will lose? Why will what we know hurt us more than what we don't know? Why do you remember your summer vacation of 1985 differently than your brother? The Manager's Pocket Guide to Behavioral Economics answers these questions and more while examining flaws in our thinking, our decision-making, and how thinking illusions deceive us.

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SKU Unavailable
ISBN 13 9781610143127
ISBN 10 1610143124
Title The Manager's Pocket Guide to Behavioral Economics
Author Richard Brynteson
Condition Unavailable
Binding Type Paperback
Publisher HRD Press
Year published 2014-01-01
Number of pages 138
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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