Managerial Economics by Mark Hirschey
The economic concepts presented in Managerial Economics show students how to use quantitative methods and economic analysis alongside common sense to better understand business and address managerial problems. The text's unique integrative approach demonstrates that important business decisions are interdisciplinary and must involve collaboration between multiple business functions. Including updated real company cases and examples, the 15th edition of this text demonstrates how economic concepts and tools can be applied to real organisations and management situations.
The late Mark Hirschey was the Anderson W. Chandler Professor of Business at the University of Kansas, where he taught undergraduate and graduate courses in managerial economics and finance. Professor Hirschey was also president of the Association of Financial Economists and a member of several professional organizations. Eric Bentzen is Associate Professor at Copenhagen Business School, where he teaches undergraduate and graduate courses in Managerial Economics and Business Analytics. He is a member of several professional organizations. He has published in Applied Financial Economics, European Journal of Finance, Management Decision, Financial Markets and Portfolio Management, and other leading academic journals. Carsten Scheibye is Assistant Professor at Copenhagen Business School, where he teaches undergraduate courses in Managerial Economics. He has significant experience in course coordination and management as well as within didactical and pedagogical development of the learning environment surrounding the field of Managerial Economics. In addition, he has received educational prizes for his teaching abilities. Among these are the Education Prize from the Danish Society of Business and Education.
| SKU | Unavailable |
| ISBN 13 | 9781473758353 |
| ISBN 10 | 1473758351 |
| Title | Managerial Economics |
| Author | Mark Hirschey |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning EMEA |
| Year published | 2019-02-10 |
| Number of pages | 832 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |