Managing Across Borders by Christopher Bartlett

Managing Across Borders by Christopher Bartlett

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Summary

Shows how the nature of the competitive game has fundamentally changed, requiring that companies capture global-scale efficiency and respond to national markets. This work contains profiles of global middle managers and real-world case studies to paint a picture of the issues, problems, and opportunities on the road to becoming a transnational.

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Managing Across Borders by Christopher Bartlett

Widely acclaimed for its perceptive insights into the management of companies operating in an international environment, Managing Across Borders has established itself as a landmark book. Bartlett and Ghoshal describe the emergence of a revolutionary corporate form - the transnational - and reveal how the nature of the global competitive game has fundamentally changed.Highly readable Valuable lessons for companies in a wide range of industries and sizes-indeed, almost any organization operating several different businesses across borders. - The Financial Times. A fascinating book The conclusions certainly break away from the perceived wisdom about the factors needed for success in global markets. - Management Today. Managing Across Borders makes clear that success in global strategy is as much a function of the ability to organize and manage as it is the ability to create a sound strategy. Bartlett and Ghoshal make an important and highly practical contribution in a book that represents the leading edge of thinking on this important subject. - Michael E.Porter, Bishop William Lawrence University Professor, Harvard Business School, and author of Competitive Strategy.
Christopher A. Bartlett is the MBA Class of 1966 Professor of Business Administration at Harvard Business School.
SKU Unavailable
ISBN 13 9780875848495
ISBN 10 0875848494
Title Managing Across Borders
Author Christopher Bartlett
Condition Unavailable
Binding Type Hardback
Publisher Harvard Business Review Press
Year published 1998-11-01
Number of pages 416
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.