Managing Brand You. 7 Steps to Creating Your Most Successful Self by Jerry S Wilson

Managing Brand You. 7 Steps to Creating Your Most Successful Self by Jerry S Wilson

Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, this book gives readers a guide for conducting a self analysis, creating a unique identity, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress.

Jerry S. Wilson (Atlanta, GA) is a noted speaker and senior vice president at The Coca-Cola Company.

Ira Blumenthal (Atlanta, GA) is a highly respected brand consultant, author, speaker, and university educator who has counseled high-profile brand clients such as Coca-Cola, Disney, Marriott, Nestlé, and American Airlines.

SKU	Unavailable
ISBN 13	9780814410684
ISBN 10	0814410685
Title	Managing Brand You. 7 Steps to Creating Your Most Successful Self
Author	Jerry S Wilson
Condition	Unavailable
Binding Type	Hardback
Publisher	Amacom
Year published	2008-07-01
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.