Managing Content Marketing by Robert Rose

Managing Content Marketing by Robert Rose

Let's face it.content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing.What's been missing.until now.is the book that tells marketers exactly how to put content marketing to work.Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality.Managing Content Marketing will teach you to: --Build the Business Case for Content Marketing--Develop a Content Marketing Strategy that Works for Your Business--Tell a Consistent Story that Engages Your Customers--Determine the Right Marketing Channels to Implement--Create an Internal and External Workflow for Content Marketing--Measure Content Marketing and Communicate Results to Internal Stakeholders

SKU	Unavailable
ISBN 13	9780983330714
ISBN 10	0983330719
Title	Managing Content Marketing
Author	Robert Rose
Condition	Unavailable
Binding Type	Paperback
Publisher	CMI Books, Division of Z Squared Media, LLC
Year published	2011-08-29
Number of pages	180
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.