Managing Corporate Social Responsibility by W Timothy Coombs

Managing Corporate Social Responsibility by W Timothy Coombs

Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue.

W. TIMOTHY COOMBS is a Professor in the Nicholson School of Communication at the University of Central Florida in Orlando. He is author of the award-winning Ongoing Crisis Communication (1999), Today’s Public Relations (with Robert Heath, 2006), and Code Red in the Boardroom: Crisis Management as Organizational DNA (2006).

SHERRY J. HOLLADAY is a Professor in the Nicholson School of Communication at the University of Central Florida in Orlando. Her work has been widely published in several journals.

Together, W. Timothy Coombs and Sherry J. Holladay are authors of the award-winning books It’;s Not Just PR: Public Relations in Society (Wiley-Blackwell, 2007) and PR Strategy and Application: Managing Influence (Wiley-Blackwell, 2010), and co-editors of The Handbook of Crisis Communication (Wiley-Blackwell, 2010).

SKU	Unavailable
ISBN 13	9781444336450
ISBN 10	1444336452
Title	Managing Corporate Social Responsibility
Author	W Timothy Coombs
Condition	Unavailable
Binding Type	Paperback
Publisher	John Wiley and Sons Ltd
Year published	2011-09-02
Number of pages	194
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.