Managing Creative People by Gordon Torr

Managing Creative People by Gordon Torr

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Summary

This is essential reading for everyone involved in creative business, from CEOs frustrated with the unpredictability of creativity to creatives frustrated with the narrow focus of management pragmatism. The creative economy represents a significant slice of contemporary business.

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Managing Creative People by Gordon Torr

This is essential reading for everyone involved in creative business, from CEOs frustrated with the unpredictability of creativity to creatives frustrated with the narrow focus of management pragmatism. The creative economy represents a significant slice of contemporary business.
"a breath of fresh air"(Financial Times, Thursday 10th April 2008)

 

Artist, journalist and musician, Gordon Torr has lived and worked in South Africa, Mexico and the UK. He was Creative Director of one of the world’s biggest advertising agencies before launching his consultancy, The Unfactory, which specialises in the organization and management of creative sector companies.

www.gordontorr.com

Cover design by Dennis Field

SKU Unavailable
ISBN 13 9780470726457
ISBN 10 0470726458
Title Managing Creative People
Author Gordon Torr
Condition Unavailable
Binding Type Hardback
Publisher John Wiley & Sons Inc
Year published 2008-04-04
Number of pages 320
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.