Managing Cultural Differences by Robert T Moran

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Summary

This new edition of the bestselling textbook, Managing Cultural Differences, guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management.

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Managing Cultural Differences by Robert T Moran

This new edition of the bestselling textbook, Managing Cultural Differences, guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management.

Neil Remington Abramson is a professor of International Strategy (ret.) at the Beedie School of Business, Simon Fraser University, Vancouver, Canada.

Robert T. Moran is Professor Emeritus of International Management at Thunderbird School of Global Management, USA.

SKU Unavailable
ISBN 13 9781138223684
ISBN 10 1138223689
Title Managing Cultural Differences
Author Robert T Moran
Condition Unavailable
Binding Type Paperback
Publisher Taylor & Francis Ltd
Year published 2017-11-11
Number of pages 662
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.