Managing Major Accounts by Chris Steward
This work seeks to show that many firms possess unique, but usually intangible, assets which can be shaped and exploited to create a market differentiation. Structured into two sections, the text covers how to develop account strategy and the tools and tactics of account management practice.| SKU | Unavailable |
| ISBN 13 | 9780077090692 |
| ISBN 10 | 0077090691 |
| Title | Managing Major Accounts |
| Author | Chris Steward |
| Series | Marketing For Professionals S |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 1996-02-01 |
| Number of pages | 200 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |