Managing Marketing Performance by Marketing Knowledge

Managing Marketing Performance by Marketing Knowledge

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Summary

Intended to provide fundamental information to assist students in passing the CIM exams. This work accompanies the "CIM Coursebook" and MarketingOnline website to provide a suite of products to support the CIM qualifications.

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Managing Marketing Performance by Marketing Knowledge

Designed specifically with revision in mind, the "CIM Revision Cards" provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Written specifically for revision purposes therefore only featuring the key concepts that need to be learned, this title is carefully designed to enable points to be easily extracted and memorised without clouding them in additional information. It accompanies the "CIM Coursebook" and MarketingOnline website to provide a complete suite of products to support the CIM qualifications.
SKU Unavailable
ISBN 13 9780750667685
ISBN 10 0750667680
Title Managing Marketing Performance
Author Marketing Knowledge
Series Cim Revision Cards
Condition Unavailable
Binding Type Spiral bound
Publisher Taylor & Francis Ltd
Year published 2005-10-21
Number of pages 127
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.