Managing Technology for Corporate Success by Chris Floyd

Managing Technology for Corporate Success by Chris Floyd

Technology is fundamental to every product-based business in reducing costs, differentiating products, providing new opportunities, and driving strategic change. This work sets out to answer the key questions which confront top management: how to decide which technologies to invest in and how to manage and exploit them for maximum commercial benefit; how much to invest in R&D and to measure whether it delivers the goods; how to shape management roles, corporate structure and culture to fit technology strategy; and how to gain both employee and shareholder commitment. This text explores these and other key issues in an accessible, non-technical way, providing a best practice grounding in technology measurement. It offers guidelines on a variety of different scenarios compnies may experience and demonstrates the values and pitfalls of different approaches, quoting many real examples from well-known companies. It is aimed at senior managers in large and medium companies, chief executives, marketing, technical and planning directors and managers, and those involved in manging innovation and new product development.

SKU	Unavailable
ISBN 13	9780566079917
ISBN 10	0566079917
Title	Managing Technology for Corporate Success
Author	Chris Floyd
Condition	Unavailable
Binding Type	Hardback
Publisher	Taylor & Francis Ltd
Year published	1997-12-18
Number of pages	288
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.