Managing the New Product Development Process
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Managing the New Product Development Process by Dolan
The contents of this book are based on the HBS course New Product Development: An Analytical Approach. The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.| SKU | Unavailable |
| ISBN 13 | 9780201526271 |
| ISBN 10 | 0201526271 |
| Title | Managing the New Product Development Process |
| Author | Dolan |
| Condition | Unavailable |
| Publisher | Pearson Education (US) |
| Year published | 1992-09-16 |
| Number of pages | 392 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |