The Manipulators by Jeffrey Robinson

The Manipulators by Jeffrey Robinson

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Summary

This text studies the all-pervasive industry of advertising, from the consumer boom in the 1950s when advertising changed from an art to a science, through to the market researchers who have the general public categorized into buying types on their databases.

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The Manipulators by Jeffrey Robinson

This text studies the all-pervasive industry of advertising, from the consumer boom in the 1950s when advertising changed from an art to a science, through to the market researchers who have the general public categorized into buying types on their databases.
SKU Unavailable
ISBN 13 9780684817675
ISBN 10 0684817675
Title The Manipulators
Author Jeffrey Robinson
Condition Unavailable
Binding Type Hardback
Publisher Simon & Schuster Ltd
Year published 1998-06-01
Number of pages 320
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.