Market-Based Management by Roger J Best
Using an applied approach that focuses on market orientation, marketing strategy and market-based management, this book features coverage of the fundamental need for businesses to attract, satisfy and retain customers. It examines market-driven strategy, customer satisfaction and profitable growth. It emphasizes market-based management with a focus on the linkages between marketing strategy and profitability, cash flow and shareholder value.| SKU | Unavailable |
| ISBN 13 | 9780131064850 |
| ISBN 10 | 0131064851 |
| Title | Market-Based Management |
| Author | Roger J Best |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 1997-09-23 |
| Number of pages | 424 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |