Market Research by Paul Hague
The third edition of this guide to market research assumes no previous knowledge of the subject. Through advice and real-life case studies it explores how to start out in market research. Topics covered include: planning; desk research; qualitative and quantitative research; sampling; questionnaire design; and data collection and analysis. Also provided are the details of market research agencies, codes of practice, quality schemes and a contact list. The guide is aimed at practitioners and students and is an introduction to the subject. Featuring charts and figures, this third edition draws on tried and tested methods, as well as the author's own experience.
Paul Hague, based in Manchester, UK, is co- founder of B2B International. With 45 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of Market Research in Practice 5e and The Business Model Handbook, also published by Kogan Page.
| SKU | Unavailable |
| ISBN 13 | 9780749437305 |
| ISBN 10 | 0749437308 |
| Title | Market Research |
| Author | Paul Hague |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2002-05-21 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |