Market Research in Practice by Paul Hague
Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results.
"Tactics don't work without a solid strategic foundationAnd you only get strategy right working from a good base of market research. This book is that base. Clear. Practical. And everything you need to know to do market research properly." * Mark Ritson, Virtual Marketing Professor *
"A concise, engaging and extremely accessible introduction to market research, tools, techniques and issues. This book stands out because of it succinctness, clarity, and brevity. This is a great go-to guide for anyone seeking an introduction to market research." * PR Smith, author and SOSTAC® Planning Founder *
"This book presents the rare combination of being comprehensive, authoritative, and eminently readable. It should become the go-to guide for researchers and research buyers seeking to understand the full research process and its many purposes." * C. Frederic John, Principal, Consilience & Consulting LLC, Bronxville New York *
"A concise, engaging and extremely accessible introduction to market research, tools, techniques and issues. This book stands out because of it succinctness, clarity, and brevity. This is a great go-to guide for anyone seeking an introduction to market research." * PR Smith, author and SOSTAC® Planning Founder *
"This book presents the rare combination of being comprehensive, authoritative, and eminently readable. It should become the go-to guide for researchers and research buyers seeking to understand the full research process and its many purposes." * C. Frederic John, Principal, Consilience & Consulting LLC, Bronxville New York *
Paul Hague is based in Manchester, UK and is the founder of B2B International Ltd. Their clients include some of the largest corporations in Europe and the United States. Paul Hague is the author of a dozen books on market research as well as books on customer experience and business models that share over 35 years of practical experience in running a successful market research agency. These include Kogan Page titles such B2B Customer Experience (2018) and The Business Models Handbook (2019).
| SKU | Unavailable |
| ISBN 13 | 9781398602823 |
| ISBN 10 | 1398602825 |
| Title | Market Research in Practice |
| Author | Paul Hague |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2021-11-03 |
| Number of pages | 392 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |