Marketbusters by Rita Gunther Mcgrath
How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive? This guide includes 40 marketbusting moves and outlines 5 overall strategies companies have used to drive new growth including: change the customer experience, reconfigure products and services, and redefine key metrics.
Rita Gunther McGrath is an Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Fred Sullivan Professor of Management at the University of Pennsylvania's Wharton School. They are coauthors of The Entrepreneurial Mindset (HBS Press, 2000).
| SKU | Unavailable |
| ISBN 13 | 9781591391234 |
| ISBN 10 | 1591391237 |
| Title | Marketbusters |
| Author | Rita Gunther Mcgrath |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Harvard Business Review Press |
| Year published | 2005-04-01 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |