Marketing and Advertising Essentials by Harvard Business Review

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Marketing and Advertising Essentials by Harvard Business Review

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Part of Harvard Business Review Paperback S series

Summary

This collection of "Harvard Business Review" articles contains guidelines on how to build long-term relationships with customers. There are articles on managing customers, keeping important customers and designing services that maximize customer satisfaction.

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Marketing and Advertising Essentials by Harvard Business Review

This collection of Harvard Business Review articles contains guidelines on how to build long-term relationships with customers. There are articles on managing customers, keeping important customers and designing services that maximize customer satisfaction.

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The Harvard Business Review paperbacks are for you if you need the best practices and ideas for the business difficulties you're facing but don't have time to look for them. Each book is an all-in-one compendium of HBR's inspiring and practical thoughts on a given topic.

SKU Unavailable
ISBN 13 9780875842790
ISBN 10 0875842798
Title Marketing and Advertising Essentials
Author Harvard Business Review
Series Harvard Business Review Paperback S
Condition Unavailable
Binding Type Paperback
Publisher Harvard Business Review Press
Year published 1991-09-01
Number of pages 150
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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