Marketing and Consumption in Modern Japan by Kazuo Usui

Marketing and Consumption in Modern Japan by Kazuo Usui

This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.

"Professor Kazuo Usui has produced an original and insightful study of retail evolution and consumption in JapanThe use of a variety of sources to explain the changing distribution structures is an impressive template for studies of the retail and consumer history in other societies." – John Dawson, University of Edinburgh Business School

Kazuo Usui is a Professor at Saitama University, Faculty of Economics, Japan, and a Visiting Professor at the University of Edinburgh, Business School, UK.

SKU	Unavailable
ISBN 13	9781138205987
ISBN 10	1138205982
Title	Marketing and Consumption in Modern Japan
Author	Kazuo Usui
Series	Routledge Studies In The Growth Economies Of Asia
Condition	Unavailable
Binding Type	Paperback
Publisher	Routledge
Year published	2016-08-26
Number of pages	216
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.