Marketing and Football by Michel Desbordes
Examines the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. This book discusses and moves towards a marketing dedicated to football. Every chapter includes an interview with a practitioner of football marketing, for insider insight.Michel Desbordes is a Professor at the University of Paris Sud 11, France. He is also associate professor at the ISC school of management (Paris, France). He is a specialist in sport marketing; his research focuses on the management of sport events, sports sponsorship and marketing applied to football.
| SKU | Unavailable |
| ISBN 13 | 9780750682046 |
| ISBN 10 | 0750682043 |
| Title | Marketing and Football |
| Author | Michel Desbordes |
| Series | Routledge Sports Marketing Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2006-10-09 |
| Number of pages | 544 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |