Marketing and Managing Tourism Destinations by Alastair M Morrison

Marketing and Managing Tourism Destinations by Alastair M Morrison

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. This book is the ideal guide to the subject for tourism, hospitality and events students and industry practitioners alike.

"This textbook constitutes the most valuable resource in the area of destination management and marketingAn excellent resource combining theoretical background, business world examples, case studies with the best update research. This book is academically sound, while providing much needed guidance and information for destination planners, managers and marketers. Its comprehensive and practical approach makes it an essential resource for scholars and industry practitioners." Marios Sotiriadis, University of South Africa

"Dr. Morrison has gathered an impressive quantity of valuable information for those seeking to understand the multi-faceted scope and vastly varying activities of destination management and marketing. This book, which includes a collection of real world examples, will be very beneficial for both students and practitioners alike." Maree Forbes, Temple University, USA

Alastair M. Morrison, Ph.D., is the CEO of Belle Tourism International Consulting, Ltd. (BTI) and a distinguished professor emeritus of the School of Hospitality and Tourism Management at Purdue University, West Lafayette, Indiana. He serves as a visiting professor at the University of Greenwich in London and is co–editor in chief of the International Journal of Tourism Cities.

SKU	Unavailable
ISBN 13	9781138897298
ISBN 10	1138897299
Title	Marketing and Managing Tourism Destinations
Author	Alastair M Morrison
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2018-09-06
Number of pages	690
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.