Marketing and the Bottom Line by Tim Ambler
Like an athlete monitoring performance for personal bests and the desire to break records, now is the time for companies to get into training. Business is not just about analysing what you've done in the past, it's about what you are going to do in the future and whether you are in shape to achieve those goals. Marketing has an important role in the fitness regime; make sure it works for you.
Tim Ambler is a Senior Fellow at London Business School. His executive level introduction to marketing is Marketing from Advertising to Zen, published in the Financial Times Guide series. He teaches Global Marketing, Doing Business in Greater China and executive programmes. His research interests also include measuring marketing performance, how advertising works, and relationship marketing. He was previously Joint Managing Director, International Distillers and Vintners, where most of his experience was in domestic (UK) and international marketing. He originally qualified as a Chartered Accountant with Peat, Marwick, Mitchell and Co.
| SKU | Unavailable |
| ISBN 13 | 9780273642480 |
| ISBN 10 | 0273642480 |
| Title | Marketing and the Bottom Line |
| Author | Tim Ambler |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pearson Education Limited |
| Year published | 2000-07-26 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |