Marketing by Dennis Adcock
Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts.| SKU | Unavailable |
| ISBN 13 | 9780273646778 |
| ISBN 10 | 027364677X |
| Title | Marketing |
| Author | Dennis Adcock |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2001-04-27 |
| Number of pages | 568 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |