Marketing by Gary Armstrong

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Marketing by Gary Armstrong

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Summary

This text is designed to help students master the basic concepts and practices of modern marketing. The 5th edition contains information on environmental sustainability and management, and applications and exercises covering marketing on the Internet, at the end of each chapter.

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Marketing by Gary Armstrong

For courses in Principles of Marketing at four year and two year colleges. This accessible, shorter overview helps students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars—(1) theory and concepts; (2) practices and applications; and (3) pedagogy—cultivating an efficient, effective teaching and learning environment.

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SKU Unavailable
ISBN 13 9780130127716
ISBN 10 013012771X
Title Marketing
Author Gary Armstrong
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 1999-08-23
Number of pages 736
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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