Marketing by Gary Armstrong

Marketing by Gary Armstrong

Regular price
Checking stock...
Regular price
Checking stock...
Summary

For undergraduate courses in Principles of Marketing.   This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

The feel-good place to buy books
  • Free US shipping over $15
  • Buying preloved emits 41% less CO2 than new
  • Millions of affordable books
  • Give your books a new home - sell them back to us!

Marketing by Gary Armstrong

For undergraduate courses in Principles of Marketing.   This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.
SKU Unavailable
ISBN 13 9780135153109
ISBN 10 0135153107
Title Marketing
Author Gary Armstrong
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 2008-05-15
Number of pages 656
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.