Marketing by Igor Nowé
Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behaviour, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market.
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The Offer You Can't Refuse
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The Uncertainty Principle
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Lessons Learned of ASML
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Eventplanner
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Money & Generations
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The Double Gold Mindset
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Collaborate to Innovate
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AI Will Replace You
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The Power of Impact
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Defy Gravity
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Dare to Jump
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Personal Branding Like a PRO
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Why Europe?
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Wonder Brain
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Life and Entrepreneurship
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Out of office
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Ego@WORK
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Dare for Tomorrow
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Own your story. Or someone else will
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Trends in the Transformation Economy
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Servant-Leadership
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Go With Your Talent
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Provotyping
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Net Curiosity Score
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FAQ! I Have to Speak
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100 Days to Make Your Mark as a CEO
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Team Smile
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Digital at Heart
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The CARE Principles - Leadership Playbook
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Disruptive Workplaces
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Reward
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Egopreneur
Igor Nowé has held various marketing and sales positions in various national and international companies. He currently teaches Marketing and Account Management at Odisee University College (Brussels). He also teaches B2B, strategy and brand activation at Ehsal Management School (Brussels) and within the MBA program of the Flanders Business School (KU Leuven). In addition, he guides several companies in their strategy with valuemarketing.be.
| SKU | Unavailable |
| ISBN 13 | 9789020934052 |
| ISBN 10 | 9020934058 |
| Title | Marketing |
| Author | Igor Nowé |
| Series | Lannoo Campus |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Lannoo Publishers |
| Year published | 2025-05-12 |
| Number of pages | 200 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |